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The surprising strategy of McLaren's new CCO, who has previously worked for Rolls-Royce and BMW

Summary by toyokeizai.net
British supercar manufacturer McLaren Automotive has appointed a new Chief Commercial Officer (CCO) from BMW. Henrik Wilhelmsmeyer took up the post in January 2025. He will be…
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The surprising strategy of McLaren's new CCO, who has previously worked for Rolls-Royce and BMW

British supercar manufacturer McLaren Automotive has appointed a new Chief Commercial Officer (CCO) from BMW. Henrik Wilhelmsmeyer took up the post in January 2025. He will be…

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toyokeizai.net broke the news in on Friday, April 18, 2025.
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