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The Surprising Reason Johnnie Walker Created The Gold Label

Summary by The Whiskey Wash
Johnnie Walker Gold Label stands as a symbol of celebration and refinement within the iconic Scotch brand’s range. Introduced in 1995, it marked a deliberate move into the realm of luxury whisky, bridging heritage with aspiration.  Positioned above the familiar Red and Black Labels, Gold Label was crafted not just as a premium blend, but as a tribute to the brand’s past and a toast to its future, an elegant expression intended for life’s special…
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The Whiskey Wash broke the news in on Friday, May 30, 2025.
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