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The Sporting Year Ahead - Boxing Ireland - Built Different
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The Sporting Year Ahead - Boxing Ireland - Built Different
Boxing Ireland has unveiled a new brand identity and campaign, “Built Different”, marking a significant moment in the sport’s evolution as it seeks to modernise its image while retaining its deep cultural roots. We played the ‘hero’ content piece about the new look and feel, voiced by Liam Neeson, as a prelude to welcoming Boxing Ireland CEO Gary Stewart to the stage. Founded in 1911, Boxing Ireland is Ireland’s most successful Olympic sport, pr…
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