The shortage of sour herring two years ago caused Ica Kvantum Sollefteå to really load up for the following season. When the delivery finally arrived, it turned out that the store had ordered far too much. "We took it for king and fatherland," says retailer Ulf Schön to Di's sister newspaper Dagligvarunytt.
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The shortage of sour herring two years ago caused Ica Kvantum Sollefteå to really load up for the following season. When the delivery finally arrived, it turned out that the store had ordered far too much. "We took it for king and fatherland," says retailer Ulf Schön to Di's sister newspaper Dagligvarunytt.