The silent revolution of aparthotels: between technology and luxury

A growing market According to INHA (Institut National de l'Hôtellerie et de l'Accommodation), the French market for aparthotels has grown by 8% annually since 2022, compared to 3.5% for traditional hotels. A gap that does not fall within the simple trend: it illustrates a fundamental transformation in the expectations of travellers. Among professionals in particular, the model convinces. According to Atout France, 67% of business travellers toda…