US Edition‘The Shirt Matters’: Cult Kits launches first ever brand platform and advertising campaign by VCCP and Girl&Bear
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Cult Kits launches debut campaign 'The Shirt Matters' with VCCP and Girl&Bear
The vintage football shirt curator celebrates its first brand platform with a cinematic, tongue-in-cheek film that places shirts at the heart of culture, not just the pitch. Cult Kits, the cult-favourite brand known for curating one of the world's most extensive collections of vintage football shirts, has stepped into the advertising arena for the very first time. Teaming up with VCCP Blue and content studio Girl&Bear, the brand has unveiled The…
By Sandra Bravo Durán , UDIT - Universidad de Diseño, Innovación y Tecnología In recent seasons, a scene keeps repeating itself: young people who walk through the cities in Real Madrid in the 2000s, from the betis noventero or even from the Deportivo de la Coruña when they won leagues. They don't go to the stadium. It's not a match day. But they wear the shirt as if it were a personal statement. And it is. What we are seeing is not just a fashio…
‘The Shirt Matters’: Cult Kits launches first ever brand platform and advertising campaign by VCCP and Girl&Bear
London, Thursday 3rd July 2025: Cult Kits, the football fashion brand known for curating one of the world’s leading collections of vintage football shirts, has today launched its first ever campaign and brand platform ‘The Shirt Matters’, in collaboration with creative agency VCCP Blue and content creation studio Girl&Bear. This campaign marks a significant moment for Cult Kits, stepping into advertising for the first time to show that football …
‘The Shirt Matters’: Cult Kits launches first ever brand platform and advertising campaign by VCCP and Girl&Bear – Marketing Communication News
Cult Kits, the football fashion brand known for curating one of the world’s leading collections of vintage football shirts, has today launched its first ever campaign and brand platform ‘The Shirt Matters’, in collaboration with creative agency VCCP Blue and content creation studio Girl&Bear. This campaign marks a significant moment for Cult Kits, stepping into advertising for the first time to show that football shirts are more than just merch,
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