The secret to scaling climate solutions? Don’t sell climate

The secret to scaling climate solutions? Don’t sell climate

In 2006, as the modern sustainability movement gained momentum, I launched The Lazy Environmentalist on Sirius Satellite Radio. The show’s premise was simple: Millions of people wanted to reduce their environmental impact, but not if it meant sacrifice or inconvenience.  So we sought stories and solutions that elevated sustainability’s appeal.  That’s how I found Plasma Boy.  Plasma Boy  Two decades ago, Portland, Oregon, had a thriving drag rac…