US EditionThe Saudi Sportswashing Agenda Behind FIFA’s Club World Cup and Concacaf Gold Cup
Football fans tuned in this summer to watch two of the sport’s major tournaments, the inaugural FIFA Club World Cup and the biennial Concacaf Gold Cup, yet few noted the powerful force operating behind the scenes: Saudi Arabia and its Public Investment Fund (PIF). As the Kingdom pours substantial financial resources into these events, accusations of sportswashing have intensified. Through strategic investments and high-profile partnerships acros…
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The Saudi Sportswashing Agenda Behind FIFA’s Club World Cup and Concacaf Gold Cup
Football fans tuned in this summer to watch two of the sport’s major tournaments, the inaugural FIFA Club World Cup and the biennial Concacaf Gold Cup, yet few noted the powerful force operating behind the scenes: Saudi Arabia and its Public Investment Fund (PIF). As the Kingdom pours substantial financial resources into these events, accusations of sportswashing have intensified. Through strategic investments and high-profile partnerships acros…
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