US EditionThe Sameness Trap - Why Most Brand Campaigns Feel the Same
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The Sameness Trap - Why Most Brand Campaigns Feel the Same
Over the holidays, I couldn’t help but notice a familiar pattern in TV ads – same ideas, different actors. From engine oil ads featuring animal imagery, sleek cars and stunning landscapes to soap ads showcasing drop-dead gorgeous divas with glowing skin, and then all cooking oils being responsible for the utter bliss, marriages, gender equality and tables full of heavenly food with whole – and by whole, I mean the whole – family around! Well, th…
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