The Rundown: Ad tech's Q2 report card

The Rundown: Ad tech's Q2 report card

The shifting tectonic plates of the internet have focused attention on the leading publicly listed ad tech companies, with the fortunes of such entities considered a bellwether of the wider sector. Upon initial viewing, everything was positive for the companies in this cohort over the 90 days to June 30 — after all, this was the period when Google announced that the “cookie-pocalypse” wouldn’t be happening after all — with increased earnings ove…