Rolex Pulls the ‘Pepsi’ GMT-Master II From Its Lineup

Rolex Pulls the ‘Pepsi’ GMT-Master II From Its Lineup

The Rolex ‘Pepsi’ GMT-Master II has been pulled from the brand’s current lineup at Watches and Wonders 2026.

The Rolex "Pepsi" Watch Has Been Discontinued. The Price Could Be About to Shoot Through the Roof

Rumours have long suggested that the iconic timepiece was on its way out

Pepsi Rolex Discontinued And Here's How The Market Reacted

The watch world went to Geneva on April 14 expecting one of two outcomes. Either the Rolex GMT-Master II Pepsi would be officially retired and replaced by the long-awaited Coke, or months of escalating speculation would turn out to be noise and the red and blue bezel would survive another year. Nobody predicted option three. The Pepsi is gone. The Coke never arrived. For the first time in the ceramic era of the GMT-Master II, Rolex’s steel lineu…

Rolex Officially Discontinues the "Pepsi" GMT-Master II and "Cookie Monster" Submariner Date

Rolex Officially Discontinues the "Pepsi" GMT-Master II and "Cookie Monster" Submariner Date: As confirmed during Watches and Wonders 2026.

Rolex Discontinues Iconic Pepsi GMT-Master II and Cookie Monster Submariner Date in 2026 Shake-Up

GENEVA — Rolex has officially discontinued two of its most coveted modern models — the stainless steel and white gold "Pepsi" GMT-Master II references and the white gold "Cookie Monster" Submariner Date — confirming long-standing rumors as the Swiss watchmaker refreshed its lineup for Watches and Wonders 2026.

Rolex Sacks The Pepsi & Takes The Daytona To Another Level

The Pepsi is dead. Pour one out. Rolex confirmed at Watches & Wonders 2026 what the rumour mill has been pricing in for months: the GMT-Master II ref. 126710BLR in steel and ref. 126719BLRO in white gold is gone, along with the white gold “Cookie Monster” Submariner.  The grief is understandable. The Pepsi’s story runs back to 1954, to Pan Am pilots and a Bakelite bezel built to read day from night across time zones. Seventy years later, its cul…