US EditionThe rise of the creative generalist: why being 'good at lots of things' is becoming a superpower
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The rise of the creative generalist: why being 'good at lots of things' is becoming a superpower
Image licensed via Adobe Stock Forget the pressure to niche down. In 2025, versatility is the real flex. For years, we've been told that, rather than try to be all things to all people, we should find a specific skill and focus on that. But in an industry shaken by budget cuts, AI disruption and shifting client needs, being multi-skilled in 2025 is no longer a compromise; it's an advantage. And those who prefer to (say) juggle illustration, web …
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