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The Rise and Fall of the WWJD Bracelet

If you grew up in church, you either wore a WWJD bracelet… or you weren’t serious about Jesus. If your faith had a starter pack, the WWJD bracelet was in it. Right next to your Five Iron Frenzy CD and that one theology-charged meltdown over whether listening to The Fray counted as secular. But the real kicker? No one who wore the bracelet really knew where it came from. It just… appeared. Like the Holy Spirit, if the Holy Spirit had a merch tabl…

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RELEVANT Magazine broke the news in on Tuesday, August 5, 2025.
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