The Resurgence Of “Made In America”: Why Consumers Are Prioritizing Domestic Brands

President Donald Trump's trade war with Europe is causing many European consumers to shy away from products and services from US companies, according to a new assessment by the European Central Bank.

The Resurgence Of “Made In America”: Why Consumers Are Prioritizing Domestic Brands

The “Made in America” label is experiencing a powerful resurgence. The 2025 DuraPlas Made in America Survey Report reveals that more than half of U.S. shoppers (51%) say buying American-made products has become more important to them than it was in the past. This renewed commitment to domestic manufacturing is not simply a patriotic impulse. It’s a reflection of shifting attitudes toward quality, reliability, economic impact, and supply chain tr…