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The Red Bull Brand Is Worth Almost 20 Times as Much as the OMV

Summary by Die Presse
Red Bull once again leads the brand ranking of domestic companies. Why do brands grow so slowly in Austria?

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Red Bull once again leads the brand ranking of domestic companies. Why do brands grow so slowly in Austria?

·Vienna, Austria
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With the exception of OMV, all top 10 companies were able to gain value. Red Bull is the only Austrian company represented in the Global Top 100.

For the 22nd time, the European Brand Institute conducted its Austrian Brand Value Study and determined the most valuable brand companies. The ten most valuable Austro brand companies, including some listed companies, are worth more than 39 billion euros together, with a positive brand value development of a total of +2.7 percent. The top 10 are: Red Bull, Novomatic, Spar, ÖBB, Erste Group, Swarovski, Raiffeisen, Verbund, XXXLutz, OMV. "This yea…

VIENNA. Red Bull remains by far the most valuable brand in Austria. With 19.6 billion euros, it is worth about as much as the nine brands that follow it together, the current issue of the Brand Value Study shows.

·Linz, Austria
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nachrichten.at broke the news in Linz, Austria on Wednesday, June 25, 2025.
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