Grabarz & Partner accompanies relaunch of Bahlsen.

Go to the cookie: The creative agency Grabarz & Partner is the new lead agency of the cookie brand Bahlsen. Hamburgers have established themselves in a multi-level pitch and are now allowed to accompany the relaunch of the traditional brand communicatively. The first big campaign is planned for late summer. campaignermany.de (free after registration), meedia.de

At the beginning of the month, Bahlsen introduced its new brand design. Now, the cookie giant announces which creative agency is to accompany the comprehensive relaunch communicatively: Grabarz & Partner has established itself in the pitch. What does this mean for Jung von Matt?

What to do if good design doesn't sell well? Bahlsen makes a retreat – and our columnist looks behind the scenes. What is courage really worth in the supermarket? The post The rebranding of Bahlsen in check: What goes on the cookie first appeared on sales.