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Hey Siri Becomes Hey Google As Apple And Gemini Get Hitched
Apple’s multi-year deal with Google Gemini boosts Siri AI features while allowing use of its own models and maintaining strong privacy protections, reassuring investors and users.
- Apple confirmed a multi-year partnership with Google's Gemini to power Siri, a plan first reported by Bloomberg's Mark Gurman.
- Last week, some Apple leaders concluded building an in-house model made little sense, prompting Apple to disclose the partnership via CNBC's Mad Money host Jim Cramer amid investor scrutiny.
- Technically, Apple can mix models as needed while preserving its privacy architecture; Apple Intelligence will continue running on Apple devices and Private Cloud Compute, Apple confirmed.
- Investors and Apple users may see promised Siri features arrive sooner thanks to the partnership, as Apple can now deliver what was shown in the infamously-deleted iPhone 16 video amid investor pressure.
- With Gemini plus Apple's privacy, the company can offer top models while keeping user data protections, and Apple retains the option to switch to its own models if it later pulls ahead, commentators and the author said last week.
Insights by Ground AI
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Total News Sources29
Leaning Left1Leaning Right1Center5Last UpdatedBias Distribution72% Center
Bias Distribution
- 72% of the sources are Center
72% Center
14%
C 72%
14%
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