The real issue holding your execs back in media interviews
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The real issue holding your execs back in media interviews
It’s not what they think it is. When you start working with an executive to prep for an interview, the first question is often about what they think their weaknesses are as a communicator. You might get answers like, “I stumble over my words,” or, “I say ‘um’ too much.” But Lynn Smith, a veteran of the TV industry and a media training consultant, says the root cause of these issues is fear. “They’re afraid that people aren’t going to like what t…
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