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The Problem With OpenAI Putting Ads in ChatGPT

OpenAI plans ads in ChatGPT's free tier to offset $21 billion losses, aiming to maintain free access while addressing rising AI operational costs.

  • On Jan. 16, OpenAI announced plans to introduce ads into ChatGPT free tier and the low-cost Go tier, while Pro, Business and Enterprise tiers remain ad-free.
  • Facing high operating costs, OpenAI finds subscriptions alone may not cover AI assistants' expenses, prompting urgent searches for new revenue as running models burns cash.
  • OpenAI said ads will be clearly separated from chatbot responses and will not influence outputs, pledging not to sell conversations, allow opt-outs for personalised ads, and avoid ads for users under 18 or near sensitive topics.
  • The move may help keep ChatGPT free users supported through advertising revenue, but critics and privacy advocates warn ads risk undermining trust and provoking backlash.
  • Industry leaders noted Demis Hassabis, Google DeepMind CEO, expressed surprise and caution as Google has no plans to add ads to Gemini, while observers warn regulators might tighten rules citing Facebook files and Cambridge Analytica.
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In the free version of ChatGPT there will soon be advertising. This uses competitor Google promptly for an advertising gig. The AI newsletter

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The Conversation broke the news in on Friday, January 23, 2026.
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