The 'Prime Time' Is Dead: Long Life to the 'Access Prime Time'

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Television is still immersed in this constant challenge of adapting to new times, but also to new forms of consumption. In the era of Netflix, Prime Video or HBO Max, open television fights every night to make a hole in homes and convince the viewer not to press the 'keep watching' button to return to open TV. However, there is a battle that seems (almost) lost: that of the prime time.Until a few years ago, that night strip that used to start ar…