The Power of Authenticity in Small Business Social Media - Platform Magazine

In today's world, visual perfection is increasingly valued, and appearance often becomes a currency in professional and social relationships. Meanwhile, those companies and those bosses who focus on authenticity win - says Joanna Szendzielorz, president of Laboratoires Vivacy Polska

The Power of Authenticity in Small Business Social Media - Platform Magazine

In today’s fast-paced digital world, brands everywhere are navigating new ways to connect with audiences. Traditional public relations tactics like press releases and media coverage do still matter, but many of today’s biggest PR wins are being made on social media.