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The plutomania effect: Shallipopi and the new digital street pop
Summary by Within Nigeria
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1 Articles
The plutomania effect: Shallipopi and the new digital street pop
In the world of Nigerian pop, few artists have arrived as loudly or as strangely as Shallipopi. In barely two years, the Benin City native has gone from posting freestyle clips online to becoming a shorthand for an entire aesthetic of chaotic, flashy, unserious on the surface, but deeply calculated underneath. His rise has inspired a new way of thinking about street pop in the digital age, where virality is not a side effect but the main instrum…
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