The Plant-Based Market Is Resetting, Not Collapsing, Says New Report

The Plant-Based Market Is Resetting, Not Collapsing, Says New Report

For years, the plant-based market has been accelerating at a rapid pace. In 2017, What the Health hit Netflix, inspiring a new generation of vegans who felt their eyes had been opened to the link between disease and animal products. Among them were big names like Lewis Hamilton, Ne-Yo, and Kyrie Irving. Then came 2018 and 2019, when the industry rose to meet consumers where they were. Beyond Meat and Impossible Foods landed new retail and fast-f…

The Collapse of the Vegan Boom

With sales of plant-based foods falling 4.5% in a year and vegan restaurant chains collapsing, the short-lived vegan boom – driven in part by climate concerns – appears to be over. The Telegraph has more. Signs of veganism’s decline appeared in a recent report by the Good Food Institute Europe, which found that sales of plant-based food in Britain fell by 4.5% to £898 million in the year to January 2025. Separate data from NIQ show that the shar…