Cheaper Naphtha Out of Peak Hours: YPF's Plan to Segment Its Sales with Artificial Intelligence

In a context of sustained fall of naphtha since last year, YPF is preparing a key transformation to sell fuel: it will apply Artificial Intelligence at its more than 1,600 filling stations to implement prices differentiated according to the time of day.According to LN+, the goal is to maximize profitability and avoid losses in low demand times.The logic is as follows: during the early morning or low demand hours the sale of fuel collapses and th…

In new technology center will integrate data in real time to redefine prices and logistics at points of sale. It will join the platforms that already work for production and refinement

From this Wednesday night, Rosario joined the national deregulation plan with the launch of the first fuel self-spatching system. The pilot experience began to operate at the YPF station located on the corner of 27th of February Avenue and Ovidio Lagos, one of the three enabled by the national government to implement this modality. The new system allows drivers to supply their vehicles without the need for assistance from an operator, although f…

On June 24, YPF will launch its Real Time Intelligence Center (RTIC) in Puerto Madero, a technological space where Artificial Intelligence will redefine the prices of its fuels according to the time of day and the level of demand, with the aim of encouraging consumption in low inflow schedules. Then, the system will be implemented progressively in the rest of the more than 1,600 stations of the network. A RTIC for real-time marketing It will be …

According to the president of the organization, Horacio Marín, it is a technological platform that will facilitate "decision-making" and generate money "minute by minute".

YPF is preparing to transform the experience of consumers in its service stations through an innovative plan that will apply Artificial Intelligence (IA) to define segmented prices according to the time of day, among other aspects of marketing, in the more than 1,600 service stations it owns throughout Argentina.This initiative is part of the ambitious technological modernization project of the state oil company, and will be concrete with the la…