US EditionThe Plan of a New Farm (in the Farm) Until 2033
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A Farm is born inside the Farm. The bags, garages, hearing phones, accessories and decoration items sold by the brand – the third largest of Azzas 2154 – already account for R$ 250 million. If they were an independent business, these products would already be the 14th brand of the company controlled by Alexandre Birman – and sales almost doubled every year. Trying to scale and capture more share of wall among adolescents, Farm is placing these b…
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