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The Open Championship or the British Open? Even in Northern Ireland it depends on the audience
NORTHERN IRELAND, JUL 15 – The Open Championship was held outside Great Britain for the first time in 1951 at Royal Portrush, marking a key expansion beyond its Scottish origins since 1860.
This week the R&A signaled that the new CEO, Mark Darbon, said the organization is serious about taking The Open Championship outside Britain for the first time.
Originating at Prestwick in 1860, The Open Championship began there, and it first moved outside Great Britain in 1951 to Royal Portrush in Northern Ireland.
Adam Scott said 'It’s meant to be The Open Championship', while the Daily Telegraph in Sydney referred to the 1951 event as the British Open.
In his autobiography, Arnold Palmer initially called it the British Open, then transitioned to ‘The Open Championship,’ said Arnold Palmer.
The R&A has launched a feasibility study to examine how naming and venues impact branding and merchandise sales, with the R&A said to be serious about taking The Open outside Britain.
The world's oldest and most prestigious golf tournament, The Open Championship, begins for the 153rd time on Thursday. The competition, held in Northern Ireland, is attracting a lot of attention in Estonia this year, because for the first time, an Estonian - 20-year-old Richard Teder - will also compete at this level.