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Bezos-backed EV startup pitched investors on 'Transformer'-like customization

  • Slate is a new car startup focused on affordable electric vehicles, reportedly backed by Jeff Bezos and hiring hundreds of auto industry veterans.
  • The company has gained attention by leaving its prototype SUV parked in Venice, California, where it was spotted by The Autopian.
  • Slate plans to create a two-seat pickup truck priced around $25,000, aiming to compete against high-priced luxury EVs like Tesla.
  • An official reveal is scheduled for April 24, 2025, as Slate seeks to generate buzz with a guerrilla marketing campaign.
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The Autopian broke the news in on Sunday, April 20, 2025.
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