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The New Niches: Fragrance Brands To Watch In 2025

Summary by Beauty Independent
As more consumers choose the “fraghead” life, new players are entering the fragrance field to meet the demand of those who don’t want to smell like everyone else—and are willing to spend significant money not to.  By the numbers, fragrance was the fastest-growing category in both mass and ... The post The New Niches: Fragrance Brands To Watch In 2025 appeared first on Beauty Independent.
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The New Niches: Fragrance Brands To Watch In 2025

As more consumers choose the “fraghead” life, new players are entering the fragrance field to meet the demand of those who don’t want to smell like everyone else—and are willing to spend significant money not to.  By the numbers, fragrance was the fastest-growing category in both mass and ... The post The New Niches: Fragrance Brands To Watch In 2025 appeared first on Beauty Independent.

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Beauty Independent broke the news in on Monday, March 24, 2025.
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