Skyrocketing Demand For Marketing Content Will Just Keep Growing

Skyrocketing Demand For Marketing Content Will Just Keep Growing

Also in the Forbes CMO newsletter: Meet the 2025 Forbes Top Creators, marketing revenue growth projections fall, Walmart aims to redefine e-commerce with AI assistant.

Websites Using AI Content Grow 5% Faster [+ New Research Report] - Data Intelligence

We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs, the results…and the risks. In this article, we’re looking at the performance of AI content. Does it rank? Does it perform better or worse than human content? Is it riskier than human content? Read the full research report Download and read the full PDF report here (no email required): The State of AI in Content Marketing. It inclu…

IAB Tech Lab proposes new AI content framework

New Delhi: The IAB Tech Lab, a global organisation that develops technical standards for digital advertising, has proposed a new framework to respond to the challenges posed by generative artificial intelligence (AI), particularly large language models (LLMs) and AI search agents. According to the organisation, the increasing reliance on AI-generated content and summaries is reducing traffic to publisher sites and raising concerns around content…

Navigating AI: shaping–not taking–media’s future

In an era of shifting media consumption habits and the proliferation of GenAI, trusted journalism has never been more vital. Yet it’s being treated as a commodity rather than a premium, one that is being sourced to power AI models, often without compensation or credit. Some see GenAI as a threat to intellectual property and others as an opportunity, but in reality, it is both. Since the birth of the free web, the media industry has proven it can…