US EditionThe Needle, or: "How Leagues Learned to Stop Worrying and Shrug the Ratings"
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The Needle, or: "How Leagues Learned to Stop Worrying and Shrug the Ratings"
The following article "The Needle, or: “How Leagues Learned to Stop Worrying and Shrug the Ratings”" originally appeared on Sports Media Watch. Welcome back to “The Needle,” a ratings-focused column on Sports Media Watch that will break down the numbers, attempt to put some context behind the data, and discuss broader trends in measurement and television viewing. It is, as the kids like to say, a bit of “cope” to suggest that the ratings do not …
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