US EditionThe Needle: Are older viewers valued in the age of streaming?
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The Needle: Are older viewers valued in the age of streaming?
The following article "The Needle: Are older viewers valued in the age of streaming?" originally appeared on Sports Media Watch. Welcome back to “The Needle,” a ratings-focused column on Sports Media Watch that will break down the numbers, attempt to put some context behind the data, and discuss broader trends in measurement and television viewing. In the most recent edition of John Ourand’s Puck newsletter, an anonymous media executive laid int…
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