The most common mistakes when dealing with a reputational crisis

There's nothing worse for a brand than a poorly managed crisis. We're not just talking about the magnitude of the problem itself, but also about what is done or not done in the first few hours after it erupts. Because if the digital ecosystem has made one thing clear, it's that speed is everything, but consistency is even more so. There are many mistakes, but some are repeated with alarming frequency. The first is a classic: silence. It's a very…