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The more commodified your job, the more likely AI can do it – lessons from online freelancing

A study found freelance writer demand fell by up to 30% after generative AI tools arrived, while AI-skilled workers earned about 40% more.

Fabian Stephany, University of Oxford Image: Daniel Thomas / UnsplashNot long ago, if you needed a speech polished, a document translated or a logo designed, you would probably have hired a freelancer online. Millions of people did exactly that. They went to platforms such as Fiverr and Upwork and paid someone (maybe on the other side of the world) to do the job. In 2023, online gig workers were estimated to number between 154 million and 435 mi…

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The Conversation broke the news on Thursday, April 9, 2026.
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