The Missing Layer in Women's Activewear: How an Indian Brand Created the Sports Panty

The Missing Layer in Women's Activewear: How an Indian Brand Created the Sports Panty

Get latest articles and stories on Business at LatestLY. Bengaluru (Karnataka) [India], December 23: A surprising blind spot in the global activewear industry has come into focus as Adira, an Indian brand recognized for innovations in women's innerwear, introduces what it calls a new category in performance clothing: the Sports Panty. Business News | The Missing Layer in Women's Activewear: How an Indian Brand Created the Sports Panty.