US EditionThe Marketplace Gold Rush: How Retailers Are Reshaping E-Commerce's Competitive Landscape
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The Marketplace Gold Rush: How Retailers Are Reshaping E-Commerce's Competitive Landscape
The Numbers Tell the Story The e-commerce marketplace sector has reached an inflection point that demands serious attention from retail strategists. According to new research from marketplace automation platform Cymbio, marketplaces accounted for more than 40% of total e-commerce growth in 2024, significantly outpacing direct-to-consumer channels at 25%. This isn’t just a temporary trend—the trajectory suggests marketplaces could capture 53% of …
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