US EditionThe marketers selling Australia to the USA
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The marketers selling Australia to the USA
Australians punch above their weight on the global stage. The small (population-wise) and scrappy country we call home is known for our world-leading athletes, actors, scientists, and, of course, media and marketing professionals. We’re good, innovative, and have earned our reputation as good operators. But, our accents are a bit different and the image of Paul Hogan as Mick Dundee is still pretty firmly in mind. It means that we’re seen as a bi…
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