Okay, so here is something the Nigerian music industry has never seen before: an artist who did not find a genre; he built one. Tudac, born Oghenevwogaga Daniel Ekwekere in Ughelli, Delta State, has done what no artist of Urhobo origin has attempted at this scale: he coined Urhobo Afro-Pop as a real, named, fully-realized genre, a fusion of the ancient rhythmic traditions of the Urhobo people and the global sound of modern Afrobeats, and then pr…
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