"The Main Battlefield No Longer Resides in Size Alone": Laurent Broca and Caroline Le Moal Rethink the Model of the Havas Media Network - The Media Leader FR
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Caroline Le Moal, CEO of d-Havas Media France for the past 3 years, has also been named COO Media Agencies of Havas Media Network. According to a press release, she will support the transformation of the group's key customers and "promote simpler and more connected organisations, all the while...
Havas Media Network France has been changing its governance with the appointment of Caroline Le Moal as COO Media Agencies. CEO of Havas Media France for the past three years, she has maintained this function while now expanding its scope to all media agencies in the network. Under the supervision of Laurent Broca, CEO of Havas Media Network, [...] Read more Caroline Le Moal becomes the COO Media Agencies of Havas Media Network France appeared f…
INTERVIEW DU LUNDI. After the Omnicom-Interpublic merger, the advertising market has a new giant and one more question: is size still enough to make a media agency win? In a sector where CTV and artificial intelligence are already redistributed the cards, Havas Media Network is reorganising its piloting around its Converged.AI platform. Caroline Le Moal thus becomes COO Media Agencies of the network, alongside Laurent Broca, CEO of Havas Media N…
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