US EditionThe Logistics Behind the Freshness, the Operation of Krispy Kreme Mexico Every Day
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Krispy Kreme Mexico has a defined strategy: to be where the consumer is, as explained by Rafael Camarena, COO of the brand in the country, who detailed how the company has diversified its formats, consolidated key alliances and strengthened its logistic model to guarantee an experience of freshness at every moment of consumption. “Our approach is not to wait for the customer to come to us. We go where the customer is, because we understand that …
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