Publicis Groupe Fires Back at WPP Over Cindy Rose’s ‘CEO Handshake’ Comments
4 Articles
4 Articles
The dispute over large advertising accounts between the Publicis and WPP groups sparked a public exchange of criticism on Thursday (5). In an open letter published on Instagram, Publicis contested statements by WPP's CEO Cindy Rose on the hiring of agencies without the holding of traditional competitions, through direct agreements between managers, known by the English expression "CEO handshake" (hand open between CEOs). The episode exposes the …
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Object of the dispute, the recent assignment without competition of important media budgets in favor of Publicis Groupe by PepsiCo and Lvmh in Asia-Pacific The article New business without race, Publicis Groupe writes a letter to the CEO of Wpp Cindy Rose comes from Brand News.
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