The leaders of the Festival de Viña face the new era of the contest: “It’s going to be profitable” - La Tercera

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It was something like a flirtation in parallel with the official relationship. In February last year, when the company of shows Bizarro produced the last Festival of Viña del Mar in its link with the alliance of TVN and Canal 13, discussions began with the holding Megamedia to work in the next four years of the contest. “The arrangements started at the same Festival,” confirms Daniel Merino, executive director of the current event and part of Bi…

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The Festival de Viña 2025 prepares for an edition that seeks balance between profitability, innovation and entertainment. In a recent interview with “Culto” of La Tercera, Daniel Merino and Rodrigo Norambuena, directors of the event, revealed how they have managed to consolidate a successful and sustainable business model. A financial model that guarantees profitability Rodrigo Norambuena explained that cost control has been key to making the Fe…