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The Kefir Is in Fashion, but Do We Know What We're Buying?
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5 Articles
laprovincia.es+4 Reposted by 4 other sources
The kefir has made a hole in the fridge of the Spaniards. It is present in almost four out of ten households and the category grew by 71% in volume during 2025, according to Kantar data collected by Danone. In addition, seven out of ten Spaniards consume it or have ever tried it, according to another study cited by the company. With an ever wider offer, a question arises: how can we look at it to better understand the product we choose?
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