The Joke’s on Whom? Navigating Humor in Crisis Management - Platform Magazine

The Joke’s on Whom? Navigating Humor in Crisis Management - Platform Magazine

Published on March 24, 2025, at 6:15 p.m. by Ella Kate Baker. When a crisis hits, brands often scramble to craft the perfect response — professional, transparent and damage-controlling. But in certain scenarios, humor can be an unexpected yet effective tool. When used correctly, humor has the power to humanize a brand and relieve tension. However, if used poorly, it can backfire quickly. So, how can brands strategically incorporate humor during …