The Industry Protests Against the Advertising Tax, Demanding a Public Impact Study From the Tisza Government

economx.hu

Factuality

Ownership

The domestic media and advertising industry has taken a united stand against the reintroduction of the 3.75 percent advertising tax: thirteen professional organizations have issued a joint statement demanding the permanent elimination of the special tax.

Világgazdaság

Factuality

Ownership

The reduction of the advertising tax may not only affect the operations of the directly affected businesses, but may also have an impact on the Hungarian economy as a whole.

Index

Factuality

Ownership

The industry is protesting against the advertising tax, demanding a public impact study from the Tisza government - The Hungarian Advertising Association is also concerned about global tech giants.

Heti Világgazdaság

Factuality

Ownership

The advertising association points out that advertising drives the consumption necessary for growth, and that decreasing advertising activity due to the extra burden would thus have a restraining effect. Nor do they see it assured that the special tax would apply to global tech giants that dominate a significant part of the domestic market - but without it, the competitiveness of Hungarian companies would deteriorate.

Media1

Factuality

Ownership

The Hungarian Advertising Association and 12 other professional organizations are protesting against the planned 3.75 percent reduction in the advertising tax for 2027. In their statement sent to Media1, they warn that the measure could adversely affect not only domestic media companies, but also the entire Hungarian economy. The organizations are demanding a detailed impact assessment from the government and questioning whether global technolog…

24 HU

Factuality

Ownership

According to the Hungarian Advertising Association, the reduction of the advertising tax could jeopardize the competitiveness of the domestic media market. The organization is asking the government to publish a detailed economic impact assessment. The post The domestic media market could pay the price of the advertising tax instead of global tech companies – advertising association first appeared on 24.hu.