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The Importance of Meeting Customer Expectations - Small Business Currents

Summary by Small Business Currents
Small businesses and nonprofits face mounting pressure to meet rising customer expectations. Customers demand fast answers to their questions, consistently high levels of service, and to get exactly what they need, when they need it. According to the National Retail Federation, today’s customers expect “consistent and personalized interactions, quick, hassle-free transactions with real-time inventory visibility, and flexible delivery options.” T…
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Small Business Currents broke the news in on Thursday, July 3, 2025.
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