US EditionThe importance of Instagram aesthetics
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The importance of Instagram aesthetics
This article was originally published in 2024 and was last updated on June 28, 2025. Tension: Brands want to express authenticity through aesthetics—but often conform to recycled, trend-driven design that dilutes identity. Noise: Media narratives and algorithmic bias push brands toward sameness, mistaking aesthetic conformity for strategy. Direct Message: A consistent Instagram aesthetic can amplify brand identity—but only when it’s rooted in i…
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