The 'I am Canadian' ad is back in a big way. Its star has mixed feelings

I. Am. Canadian: The Rant, famous Molson beer ad resonates 25 years later in tariff world

Jeff Douglas portrayed Joe Canada in a beer ad 25 years ago. It's inextricable from both him, and the country's newfound united spirit

The 'I am Canadian' ad is back in a big way. Its star has mixed feelings

Before he was a staple of CBC Radio, Jeff Douglas was best known as Joe from Molson’s wildly popular “I am Canadian!” television commercials. Now, 25 years later — amid a looming trade war with the U.S., threats to Canada’s national sovereignty and a swelling of Canadian patriotism  — the beer ad is getting a second life.