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The 'I am Canadian' ad is back in a big way. Its star has mixed feelings

Summary by CBC News

Before he was a staple of CBC Radio, Jeff Douglas was best known as Joe from Molson’s wildly popular “I am Canadian!” television commercials. Now, 25 years later — amid a looming trade war with the U.S., threats to Canada’s national sovereignty and a swelling of Canadian patriotism — the beer ad is getting a second life.

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I. Am. Canadian: The Rant, famous Molson beer ad resonates 25 years later in tariff world

Jeff Douglas portrayed Joe Canada in a beer ad 25 years ago. It's inextricable from both him, and the country's newfound united spirit

17 days ago·British Columbia, Canada

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The 'I am Canadian' ad is back in a big way. Its star has mixed feelings

Before he was a staple of CBC Radio, Jeff Douglas was best known as Joe from Molson’s wildly popular “I am Canadian!” television commercials. Now, 25 years later — amid a looming trade war with the U.S., threats to Canada’s national sovereignty and a swelling of Canadian patriotism — the beer ad is getting a second life.

17 days ago·Canada

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50% Left, 50% Right

Bias Distribution

50% of the sources lean Left, 50% of the sources lean Right

50% Right

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CBC News broke the news in Canada 17 days ago on Thursday, February 6, 2025.

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