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“The Hottest Drop”, the Merger Between HEINZ and POPEYES that Jumps From Catering to Retail
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The dipping phenomenon is solidifying as a trend—especially among Gen Z—which is why HEINZ and Popeyes have teamed up to launch the new HEINZ Spicy Chicken Sauce (Popeyes Special Edition) in retail, following the success of its initial introduction in Popeyes restaurants. The collaboration between the two brands began in 2016 with the launch of two new dippers in Popeyes restaurants in Spain, and that's how it all started. After an initial phase…
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