US EditionThe hidden cost of brand mergers: Lessons from Talbots and J.Jill
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The hidden cost of brand mergers: Lessons from Talbots and J.Jill
This article was originally published in 2006 and was last updated on June 28, 2025. Tension: Fashion brands claim to champion individuality, but their mergers often dilute the very identities that made them compelling in the first place. Noise: Retail media framed the Talbots–J.Jill merger as a win for efficiency and scale, masking deeper cracks in brand cohesion and consumer trust. Direct Message: The real value of a fashion brand lies in e…
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