The Gushcloud–Simmons Alliance and the Industry’s Moral Compass

The Gushcloud–Simmons Alliance and the Industry’s Moral Compass

In the world of digital marketing and entertainment, reputation is currency. Yet time and again, we see how powerful entities survive scandals that would flatten others. A case in point: Gushcloud International, a Singapore-born marketing and talent company that, despite a problematic track record, continues to court high-profile partnerships—including with embattled hip-hop mogul Russell Simmons. Gushcloud’s reputation took a hit in 2015 when a…